theroadtakento.com (“Website”) uses a third-party technology called Ezoic.
INFORMATION ABOUT OUR ORGANIZATION AND WEBSITE
Ezoic is committed to protecting your privacy. We will only use the information that we collect lawfully in accordance with the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679).
Ezoic’s principal activities are:
- Website analytics
- Website personalization
- Website hosting
6023 Innovation Way, Carlsbad, California, United States
Northern Design Centre, Abbott’s Hill, Gateshead, NE8 3DF United Kingdom
In order to provide our products and services and related support, it is necessary for Ezoic to transfer your personal data outside of the European Union. In such case, the data controller for this data for EU residents is Ezoic Inc. having its registered offices at 6023 Innovation Way, Carlsbad, California, United States. All questions of requests regarding the processing of data may be addresses to email@example.com
PROVIDING VISITORS WITH ANONYMOUS ACCESS
If you do not consent to such collection, you can access this website without disclosing your personal data.
AUTOMATIC COLLECTION OF INFORMATION
Ezoic records data about the individuals and the traffic to this website. Ezoic is this website’s limited agent (and data controller in the EU context) for the purpose of providing Internet data and optimization services. Ezoic may use this data to improve its service or enable other services (e.g., using visitor traffic logs or data posted through the service to improve the optimization of other websites).
Ezoic may collect personal information as defined in GDPR (such as IP address and a unique id in a cookie) about visitors to your website for the purposes of statistics, analytics and personalization. In addition, Ezoic works with numerous third parties for the collection and storage of data and the providing of analytics and advertising services.
Use of Personal Information
|Purpose/Activity||Type(s) of Data||Lawful basis for processing|
|To improve user experience||IdentityTechnicalUsage||Your information helps us to provide you with a more pleasant, efficient experience on this website that may be customized to how you or others respond to content and ads on this or other websites.|
|To improve ad performance||IdentityTechnicalUsage||Your information helps us to optimize the placement, size, timing and number of ads displayed to you. It enables us to make smart decision that help this website owner earn money but reduce the disruption of ads on your experience.|
|To improve content creation||IdentityTechnicalUsage||Your information helps us learn what content you care about and enjoy and, the style of content you like and what you engage the most with. This helps us produce more content and features that you might like.|
|To improve website performance||IdentityTechnicalUsage||Your information helps us measure various performance metrics about our site, such as site speed, so that we can improve the performance of this site.|
PROCESSING OF DATA AND CONSENT
We will process the data we collect about you to improve the operation of this and other websites. This information helps us make decisions about what content to show, how it should be formatted, the number, size and placement of advertisements and how content should be delivered to individuals. This information is also used for analysis of performance and reporting.
USE OF APPLICATION LOGS
Our servers automatically record information (“Application Log Data”) created by your use of this website. Application Log Data may include information such as your IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device and application IDs, search terms, and cookie information. We use this information to diagnose and improve our services. Except as stated in section (Data Retention), we will either delete the Application Log Data or remove any account identifiers, such as your username, full IP address, or email address, after 48 months.
The personal information we collect is retained for no longer than necessary to fulfill the stated purposes in section “PROCESSING OF DATA AND CONSENT” above or for a period specifically required by law or regulation that Ezoic is obligated to follow. Personal data used to fulfill verification of certain types of services such as SSL certificate, payments, and billing will be retained for a minimum of 5 years depending on the class of product or service and may be retained in either a physical or electronic format. Even if you request deletion or erasure of your data, we may retain your personal data to the extent necessary and for so long as necessary for our legitimate business interests or performance of contractual obligations. After the retention period is over, Ezoic securely disposes or anonymizes your personal information in order to prevent loss, theft, misuse, or unauthorized access.
CONFIDENTIALITY / SECURITY
We have implemented security policies, rules and technical measures to protect the personal data that we have under our control from: unauthorized access improper use or disclosure unauthorized modification unlawful destruction or accidental loss. All our employees and data processors, who have access to, and are associated with the processing of personal data, are obliged to respect the confidentiality of our visitors’ personal data. We ensure that your personal data will not be disclosed to State institutions and authorities except if required by law or other regulation
DATA ACCESS & DELETION
You have the right to view information that we have collected about you and to request deletion of any personal information we may have. You can use this data lookup tool to complete these actions.
Below is a list of cookies that are commonly set on this website.
|ez_pub_site||Necessary||Used by the analytics and personalization company, Ezoic, to only show the site with Ezoic’s features enabled.|
|ezCMPCookieConsent||Necessary||Used by the analytics and personalization company, Ezoic, to track when a user consents to cookies.|
|ez_rdr_count||Necessary||Used by the analytics and personalization company, Ezoic, to track redirects|
|ez_rdr||Necessary||Used by the analytics and personalization company, Ezoic, to track redirects.|
|wordpress_test_cookie||Necessary||WordPress sets this cookie when you navigate to the login page. The cookie is used to check whether your web browser is set to allow, or reject cookies.|
|PHPSESSID||Necessary||A unique identifier used to preserve states across pages.|
|cookieconsent_dismissed||Necessary||Used to track closure of a cookie consent dialog.|
|session_depth||Necessary||Used to track the number of pages you visit in a session on this site.|
|sitespeed_preview||Preferences||Used by the analytics and personalization company, Ezoic, to allow this user to preview certain site speed features.|
|ez_view_original_only||Preferences||Used by the analytics and personalization company, Ezoic, to show the original site without Ezoic’s features.|
|ez_view_optimized_only||Preferences||Used by the analytics and personalization company, Ezoic, to show the optimized site with Ezoic’s features.|
|ez_view_optimized_only||Preferences||Used by the analytics and personalization company, Ezoic, to show the original site without Ezoic’s features.|
|speed_no_process||Preferences||Used by the analytics and personalization company, Ezoic, to turn off site speed features for this user.|
|ez_ad_position_version||Preferences||Used by the analytics and personalization company, Ezoic, to determine if they use the Ad Tester product for this user, used by the Ad Tester extension.|
|ezpicker_showall||Preferences||Used by the analytics and personalization company, Ezoic, to tell the ezpicker app to show all placeholders.|
|ezpicker_nocache||Preferences||Used by the analytics and personalization company, Ezoic, to tell the ezpicker app to run without using the cache.|
|ezpicker||Preferences||Used by the analytics and personalization company, Ezoic, to turn on ezpicker|
|ez_autoinsert||Preferences||Used by Ezoic to determine if this user should see auto-inserted ad placeholders.|
|_ga||Statistics||Used to distinguish users by Google Analytics|
|__qca||Statistics||Collects anonymous data on the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded with the purpose of generating reports for optimising the website content.|
|ezCMPCCS||Statistics||Used by the analytics and personalization company, Ezoic, to track when a user consents to statistics cookies.|
|_gid||Statistics||Used to distinguish users by Google Analytics|
|ezosuigenerisc||Statistics||Used by the analytics and personalization company, Ezoic, to uniquely identify you across different websites on the internet so your experience can be customized.|
|ezosuigeneris||Statistics||Used by the analytics and personalization company, Ezoic, to uniquely identify you across different websites on the internet so your experience can be customized.|
|ezds||Statistics||Used by the analytics and personalization company, Ezoic, to store the pixel size of your screen to help personalize your experience and ensure content fits.|
|ez_recommended_pages||Statistics||Used by the analytics and personalization company, Ezoic, to track users visiting from the recommended pages widget.|
|AMP_ECID_EZOIC||Statistics||Used by personalization and analytics company Ezoic for statistics on Accelerated Mobile Pages|
|ezouspvv||Statistics||Used by the analytics and personalization company, Ezoic, to track how many pages a user has visited.|
|ezouspvh||Statistics||Used by the analytics and personalization company, Ezoic, to track how many pages a user has visited since their last visit.|
|ezouspva||Statistics||Used by the analytics and personalization company, Ezoic, to track how many pages a user has visited all time.|
|ezepvv||Statistics||Used by the analytics and personalization company, Ezoic, to track which pages this user has viewed.|
|ezohw||Statistics||Used by the analytics and personalization company, Ezoic, to store the pixel size of your browser to help personalize your experience and ensure content fits.|
|__utmb||Statistics||Registers a timestamp with the exact time of when the user accessed the website. Used by Google Analytics to calculate the duration of a website visit.|
|__utmz||Statistics||Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics.|
|__utma||Statistics||Collects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics.|
|__utmc||Statistics||Registers a timestamp with the exact time of when the user leaves the website. Used by Google Analytics to calculate the duration of a website visit.|
|__gads||Marketing||Used to register what ads have been displayed to the user.|
|ezdg||Marketing||Used by the analytics and personalization company, Ezoic, to store demographic information like age and gender.|
Below is a list of usage, technical and identify metrics that are commonly stored and processed when you use this website
|Your location information, including country, state, city, metro and postal code|
|The webpage your were at before this website|
|The type of browser you use and the version|
|The brand and operating system of your device|
|What time zone you’re in and what time it is there|
|What pages on this site you visit|
|How you interact with this website, including time spent, how much you scroll and your mouse movements|
|The size of your devices screen and the size of the browser on that screen|
|What content you share on the page|
|If you copy and paste content on this website|
|What ad or link you clicked on to arrive at this website|
|The type of internet connection you use and your ISP or service provider|
|How long it takes for this website’s content to get transferred to your browser, load in your browser and render|
|The weather where you are currently located|
|Your age and gender|
|Your ip address|
|A unique id so that we can recognize you|
|What ads you click on|
A list of Vendors that may be used on this website
Data Usage Purposes
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
2885 Sanford Ave
Grandville, MI 49418
Summary of Requests
If you’d like to see a summary of the requests to know user information, requests to delete user information and requests to opt-out of CCPA compliance that this business has received: https://g.ezoic.net/privacy/theroadtakento.com/annualRequestSummary regarding theroadtakento.com